Context
Discovery conversations were often too sales-led and not analytical enough to help clients understand performance clearly. I wanted a structure that would make the conversation more evidence-based and more useful.
What I built
- A flexible analysis framework covering historical performance, competitive benchmarks, market scenarios, and filtered business segments
- A repeatable prep workflow that sales and client teams could use before strategic conversations
- A consultative narrative structure that surfaced risks, opportunities, and follow-up questions instead of relying on generic pitches
Outcome
The work helped shift conversations toward data-led discovery, built trust with clients, and supported stronger revenue discussions without depending on direct selling.
Why it matters
This project reflects the kind of work I enjoy most: combining analysis, business context, and stakeholder communication to turn data into action.